Over the course of this year I had the opportunity to interview
nearly 100 people. While the focus of these interviews varied, inevitably we
talked about the connected devices in each person’s life. Feelings towards
these devices varied from despise (“I hate it when people have their face buried
in their phone while at a party!”) to love (“I don’t know what I’d do without
my iPhone!”). These feelings varied regardless of demographics: age, income,
etc. In my observations I stumbled across a consistent behavior: safety and security.