Google Latitude takes on FourSquare, Yelp and similar check-in services.
Below are some points I see as advantages using Latitude on my Android mobile phone
- Google branding
- automatic check-in (helpful when working to be a "regular" at a location)
- integration with Google Maps (check-in option available at location)
- transparency of tracking (option to opt-out)
and disadvantages
- pained integration of friends' locations/check-ins (probably in development)
- no integration with the two major social media websites: Facebook and Twitter (can workaround using Google Buzz... but it is a workaround)
- no competitive gaming aspect (...versus FourSquare mayorships and points harboring addictive behavior)
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