Public Relations/Marketing Success and Failure

PR/marketing campaign from Kings Island and the March of Dimes: pregnant women participate in a Flash Mob to an altered rendition of Baby by Justin Bieber.  I see this as a success because it got me to watch.  I see this as a failure because there are no clear follow-up actions.  

VIDEO: Pregnant Women Flash Mob at Kings Island on April 30 to benefit March of Dimes: http://youtu.be/JBIOzyOT1gI

9:12am, May 1, 2011 via web Favorite Retweet Reply

---

Kings Island
KingsIslandPR

Google Buzz FTW

Smart asses!  :-D

Google Maps: No Starbucks Here

Very odd thing happened when I searched my maps.google.com for "starbucks:" no Starbucks locations appeared.  This is only happening to my maps; did I do something to omit Starbucks from Google Maps?

Google Latitude: Check In

"Check in, gain status, and unlock offers." --Google Latitude - Check In.

Google Latitude takes on FourSquare, Yelp and similar check-in services.

Below are some points I see as advantages using Latitude on my Android mobile phone

Meeting is a SUCCESs!

Thank you Chip & Dan Heath, authors of Made to Stick. Employing two main concepts from the book, SUCCESs and Comander's Intent, today's meeting is a success!

The acronym SUCCESs stands for:
Simple
Unexpected
Concrete
Credentialed
Emotional
Story

Commander's Intent is derived from the quote, "No plan survives contact with the enemy." It can be described with the following traits.

• Crisp, plain-talk statement that appears at the top of every order, specifying the plan's goal, the desired end-date of an operation. 
• Never specifies so much detail that it risks being rendered obsolete by unpredictable events. 

Google Search Results: Google Profile

This may have been occurring for a while now, but I just noticed this today. Your Google Profile now appears within Google search results.

Living with Cancer: Vickie Ho

Most of you know my friend Vickie. If not, she is my friend from UCLA that is fun, dependable and a great person to hang out with. She is living with cancer. Please help her and the UCLA Fights Women's Cancer team acheive their fundraising goal of $30,000 in the Revlon Run/Walk for Women, Los Angeles 2011. There's no amount too big or small.

Click Here to give your encouragement and share your donation.

Good Picture?, a photo by alforque on Flickr.

Mobile Phone Headset

Why doesn't Plantronics make a wired headset for mobile phones (like the iPhone)?  They make headsets with 2.5mm jacks that work great for home phones and the office, but seem to lack in the 3.5mm market.  From what I've read, the adapters don't work too well.

All mobile phones seem to ship with headsets with a microphone attached to the cord.  These don't seem to pickup my voice that well, and I wind up having to hold the microphone close to me.  How is that "hands free?"  There is the Bluetooth option, but that has numerous issues: battery life and static the most common, and the booms are usually so small that they do not pickup my voice.

Any suggestions?

Contact Lens Trial

I've worn Bausch & Lomb Toric SofLens (alphafilcon A) lenses since forever.  The lenses are meant to be worn for 2 weeks, but I usually stretch them out to 4 weeks.  I find my eyes very dry after just a few hours of wearing even new lenses.  I know newer types of lenses have been released, but not until today did I do research on them.

Double Click

While playing Fleck one day I thought, "These actions would be quicker and easier if I had a double-click button on my mouse."  Until now I've been using the same Logitech Marble Mouse with two buttons for 5 or more years.  I discover the current version contains four buttons.  Score!  I use my Logitech gift card (from the delayed release of the Logitech Revue with Google TV) and have an amazing mouse that I don't know how I lived without.

How did I survive this long with a two-button mouse?  On top of the obvious benefits of a multi-button mouse, I am a gamer and therefore accustomed to multiple buttons.  I use keyboard shortcuts all the time.  Seems to make logical sense to have a multi-button mouse.  Opening an e-mail is now one button.  Opening a file is now one button.  Now I need to find a purpose for the fourth button.  For home I purchased an even crazier version of the Marble Mouse.  It has a scroll wheel and seven buttons.  So many choices!

What actions do you assign to your 3+ mouse buttons?